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Why Radio Won’t Play Indie Music


As I clicked on a popular music business forum, I was greeted with a question. "Why won't commercial radio play music by Indie Artists?" My reply to this person was as follows: "As a former Operations Manager and Music Director on both the Comm and Non-Comm sides, Let me break the reason down for you. Commercial Radio needs ratings to get paid from advertisers. Most advertiser's, on radio, are ad agencies. Ad agencies base their "buys" (sponsorships) on a Cost per point ("CPP") basis. CPP is based on how many thousands of listeners a radio station can capture in a 15 minute period (or cume). Many commercial radio [Program and Music] don't want to put thier ratings at risk, by air .....

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Future of music therapy


Music therapy is applied by a qualified practitioner whereby music is used in a systematic manner to achieve therapeutic goals or purposes. These purposes or goals may include self awareness, social development, cognitive development and spiritual enhancement. Therefore, music therapy helps in the fulfillment of physical, psychological, communicative and social needs of the individuals. The future of music therapy is quite promising because the level of effectiveness gained in the therapeutic use of music is high. Music therapy helps a lot in the growth of people of all backgrounds and abilities. It is very useful as a treatment to children with special needs and promotes progress in comm .....

The Law of Averages


At First I Didn't Believe It I heard about the law of averages only a few weeks after I started Internet Marketing. I was told that after I had used a certain marketing method for a few weeks, I would notice a trend. For instance, if I was making phone calls, I would notice that for every 40 people I called, 5 would ask for more info, and for every 10 who asked for more info, 1 would join. Or, for every 100 people who visited my webpage, one would take action that resulted in my making a profit. My personal statistics would differ, they said, depending on the quality of my page, the attractiveness of my offer, my skill in talking on the phone etc. I would have to keep track of my ef .....

Types of Actors


All humans are actors to some extent. This sounds Shakespearean but it is very true. Many times we have done what we do not like and many times we begin to like what we are doing. We represent those very feelings on stage or before the camera in the form of characters. The person's who enact those characters are actors. The hero-actor in a play or a film is not always the protagonist though usually he is so. The plot of a story or a play takes the hero through a number of coincides or circumstantial changes to show that he can adjust in any space and time and yet remains a leader or a savoir. Well! A tragic hero on the other hand distorts his own good circumstance and he also worsens i .....

Ghost Writers What Do They Do


It's important to keep in mind, that not all ghost writers are skilled in all kinds of writing. Many times, ghost writers earn a quite a nice salary do something they love, which is writing. Ghost writers are more common than you think. Of course, not all people who use ghost writers are going to create books. Ghost writers are no new phenomenon. Ghost writers are drawn from those vast majority writers who do not have big book contracts of their own. In many countries, academic thesis ghost writers are a major industry, providing a nice income for students writing for senior executives. Anyway, ghost writers are also sometimes useful but what is surprising in this case is why so much of prom .....

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